One of the reasons I started my blog was to help women make the most use out of their wardrobe. This isn’t just about buying new trends. It’s also about reworking pieces you already have in your closet. That’s why I’m thrilled to be partnering with Downy for their Closet Love Affair campaign.
Downy wants women to fall in love again with their clothing. I always say update older pieces with bright shoes or a fabulous statement. Downy also suggests updating the actual freshness of your wardrobe. Their products act like a conditioner for your clothing, making them feel new again with delicious scents.
To celebrate falling back in love with your closet, Downy has partnered with Lauren Conrad and California Closets for an amazing Pinterest sweepstakes! One random winner will receive a renovated closet from California Closets, a gift card from Kohl’s to purchase items, including pieces from LC’s collection, and a style consultation provided by Elle (you might remember my major Downy moment will Elle last year!).
To enter, you have to repin your favorite Downy-inspired outfit, using the hashtag #ClosetLoveAffair. My personal favorite is Downy Infusions Cashmere Glow + Downy Unstoppables Glow (I even created my own outfits based on the combo earlier this month!). For full rules and regulations, click here.
And… make sure to join our Twitter party! Lauren Conrad and I are hosting a Twitter party with Downy on Tuesday, October 1 at 8pm EST/ 5pm PST. We’ll be chatting fashion and giving away some awesome prizes. Make sure to follow along with the Twitter handles and hashtags below!