September 14, 2011

ttF Sponsored: Rowenta

After attending more shows than I can count, one fabric for spring has stood out in a big way: silk. Whether it was mixed with lace at Jenny Packham, in prints and vibrant colors (pictured above) at Vivienne Tam or used for caftans at Carlos Miele, the fabric floated all over the runway. And it stayed wrinkle-free thanks to Rowenta.

The worldโ€™s finest high-performance iron and garment steamer brand is back at Mercedes-Benz fashion week for its fifth season, providing designers and backstage teams with its exclusive limited edition Mercedes-Benz Fashion Week Pro Master iron. In all the insanity that happens before the models hit the runway, it’s helpful to have a device that removes wrinkles so quickly.

Designers also have been using the Rowenta Precision Valet Garment Steamers and Rowenta Pro Iron Steam Stations, which are ideal for delicate fabrics… like the popular silks.ย  To shop the same products used at fashion week, head over to

And check out Rowenta’s Facebook page for fashion week pics and product updates!

Disclosure: This post is sponsored by Rowenta.

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