Whenever anyone asks me what fashion pieces to buy I always suggest investing in classic staples: a white button-down, skinny jeans, pointy pumps and a black leather handbag. But when it comes to hair care, the answer isn’t so simple. Luckily, L’Oreal is here to help.

As part of the launch of Advanced Haircare, L’Oreal Paris’s Twitter handle, @LOrealParisUSA, debuted #AskHairGenius—a service designed to share personalized and expert hair advice.

Not sure what product you should be using? Or maybe you’re in desperate need of a tip for combating frizz. All you have to tweet your question to @LOrealParisUSA using the hashtag #AskHairGenius and an expert in the industry will give you a personalized answer.

Pretty cool right?

Also cool is the new line of Advanced Haircare. The collection addresses the five most common hair concerns of American women: Damage, Moisture, Hair Color Vibrancy, Smoothness and Hair fall reduced (essentially all that hair that falls out when you’re in the shower!). In addition to shampoo and conditioners (for only $4,99!), the line also features hair treatments, which are finally affordable at only $6.99.

From the amount I curl my hair, I always have breakage. So I’m a fan of Triple Resist. But to find out which line is best for you, head over to advancedhaircare.lorealparisusa.com. And remember… tweet away your questions!

Photos by Preston

@LOrealParisUSA
#AskHairGenius

*Disclosure: This post is sponsored by L’Oreal Paris with Style Coalition