August 16, 2012

The Scene: National PDA Day With NIVEA

[portfolio_slideshow]NIVEA kicked off this summer with National PDA Day. On June 20, the brand went coast-to-coast, encouraging people across America to show their affection for one another and celebrate the season of love. Β 

Giuliana and Bill Rancic joined Wendy William and Ne-Yo to host a “coffee and cuddle” morning date in New York City before heading to Los Angeles for a romantic “table for two” celebration. There were also events in nine other cities, with kissing booths, date night giveaways and more.Β 

So why is NIVEA doing this? It’s called “skin hunger.” Seriously! With all the distractions in the world these day from cell phones to computers, we’ve lost some human connection. And we need touch. According to a study, PDA even soothes stress!

Speaking of stress, having a free date sure can be relaxing. Visit Nivea’s Facebook page for a chance to win a $200 Date Night. And, upload a picture to receive a free lip balm!

So go ahead, pucker up, hold hands, show your affection! It’s for your own good.

*This post is sponsored by Nivea.

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