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August 15, 2012

The Scene: Day to Night With Downy

If you’ve read the August issue of Elle, you’ve already seen my two-page advertorial with Downy. If not, click here or here to go behind-the-scenes. This week, Downy flew me out to New York for their Summer Scent Soirée with Elle & Style Coalition. Since I was only in town for two days, I packed light. Translation? Flirty dresses that roll up in my suitcase and easily transition from day to night.

Day to Night 1: Zara dress
Thanks to the pencil skirt shape, this dress doesn’t show creases, making it perfect for travel. For day, I balanced out the short hemline with ballet flats and spiced it up at night with sparkly accessories.
Palamino Necklace c/o Stella & Dot, Forever 21 belt, Foley & Corinna Jet Set bag, Via Spiga flats, lia sophia ring, Forever 21 necklaces, BCBG clutch, Shiloh wedges c/o Sole Society

Day to Night 2: French Connection Wild Fire dress
I knew I wanted to wear this dress to the big event. The print makes such a stylish statement! For day, I added a preppy vibe with a striped sweater and stayed comfy in small wedges. For night, I played with mixed prints,  piled on the bracelets and added a platform wedge.
White House Black Market necklace, Ann Taylor cardigan, Foley + Corinna bag, Sam Edelman Sophie sandal, Forever 21 bracelets, Sole Society Shiloh wedges

My travel tip is sticking to the same palette. Everything I brought was in the pink, nude, black and white color family. That way I could easily interchange my looks, and spice it up with statement jewelry, which is much smaller to pack.

Keep reading to see photos from the lovely Summer Scent Soirée!

Mixing prints on the carpet
With Style Coalition founder Yuli Ziv. I promise we didn't match on purpose!
The Downy Infusions bottles are so pretty some people use them as vases!
Food was infused with Downy signature scents, like chicken dipped in Lavender Serenity honey mustard
P&G Perfume Evalutator, Marilevee, introduced us to the layers of Downy scents through a fun wine tasting-esque activity
Kristin of Fashion Style Beauty shows of the Honey Flower scent
My Downy & Elle advertorial framed at the Style Coalition lounge
The Downy girls work it!
Julia of Fashion Pulse Daily talks about her unforgettable moment
Obsessed with the new hot pink issue of Elle!
Mixing prints on the carpet thumbnail
With Style Coalition founder Yuli Ziv. I promise we didn't match on purpose! thumbnail
The Downy Infusions bottles are so pretty some people use them as vases! thumbnail
Food was infused with Downy signature scents, like chicken dipped in Lavender Serenity honey mustard  thumbnail
P&G Perfume Evalutator, Marilevee, introduced us to the layers of Downy scents through a fun wine tasting-esque activity thumbnail
Kristin of Fashion Style Beauty shows of the Honey Flower scent thumbnail
My Downy & Elle advertorial framed at the Style Coalition lounge thumbnail
The Downy girls work it! thumbnail
Julia of Fashion Pulse Daily talks about her unforgettable moment thumbnail
Obsessed with the new hot pink issue of Elle! thumbnail

Photos by Ana Schechter

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