Rowenta is the world’s finest high-performance iron and garment steamer brand. And for be the fifth season, they’re the official garment care provider of Mercedes-Benz Fashion Week in New York at Lincoln Center. Yesterday, Rowenta hosted a pop-up iron station at the tents, with their Style Ambassador Althea Harper. Fashion week attendees (including myself!) had a blast decorating tees and totes by ironing on fashionable illustrations, inspired by Althea’s spring collection.
I got the pleasure of interviewing the designer, who was a runner up on Project Runway Season 6. We chatted about her involvement with the brand, upcoming trends for Spring 2012 and the inspiration behind her iron-on designs. Check it out in the video above!
And if you’re around the tents, make sure to pop by the Rowenta station to take a pic in their photo booth. You can tweet it to @RowentaUSA and @SydneSummer—and I’ll retweet your fab photo!
Disclosure: This post is sponsored by Rowenta.